Why AI Content Tools Were Wasting My Marketing Time
I started out exploring AI in a small way, using AI to help with content generation — mostly for ideas, and for specific technical details about something I was writing about for a blockchain development company back in 2022, then more and more got into asking more detailed questions about content that I wanted to create — looking for an assist.
And who wouldn’t, right? Here’s this brand new, seemingly brilliant resource… so it makes sense…
The AI Content Problem Facing Lean Marketing Teams
Especially for B2B Tech and SaaS startups who need to scale, there’s usually a pretty lean marketing team, and a pretty heavy content lift. And for entrepreneurs and people in professional services, there is also a lean-to-NO marketing team – call it a marketer or a VA, and still a heavy content lift — so in that case, it mostly just doesn’t get done at all.
I saw it over and over in the companies that I worked with. It seemed like every campaign was on a hope and a prayer – yes, we had statistics, etc., but would it land and resonate with our target market? Would we be able to drive the results we needed from the campaign? It turns out there are the deeper reasons content marketing fails that go well beyond campaign execution — and understanding them changes everything.
The Real Problem With AI Marketing Tools Today
(watch the video…)
Stop Prompt Engineering: A Smarter AI Approach for Marketers
Do you mind that almost ALL of the AI content tools make you copy and paste things in order to use whatever is generated? I think it adds a LOT more work for marketers (and hopefully you’ve “pre-thought” your organization filing scheme)… but there is a good reason why things are being done this way… and it doesn’t have to be like that.
If you want an easier solution – where you can dial in your ideal customer profile, get insights in minutes, exchanging guesswork and hope for clarity and focus — you’re in the right place! Moving beyond the frustrations of prompt engineering and copy-paste workflows requires a systematic AI approach for growth that transforms how you think about and implement AI in your marketing strategy. However, implementing AI without proper brand considerations can create new problems – our guide on strategic AI brand implementation helps you avoid common pitfalls that can damage your brand reputation. Our AI path to predictable growth methodology provides the framework to move from time-wasting AI experiments to strategic, results-driven implementation
Check out how you can get started, or if you have questions and want a conversation, contact us.
